THE REASON WHY YOU ARE STUCK IS BECAUSE YOU HAVE NOT FOUND THE WAY TO TRULY COMMIT TO YOURSELF.
IT IS REALLY HARD TO STAY ON TRACK WITH SOME OF YOUR MOST VALUED GOALS.
YOU BEGAN TO WONDER IF YOU REALLY COULD DO SOMETHING INSPIRING AND ALSO HAVE WHAT YOU NEED to sustain yourself.
Instead of committing to finding how to go for your goals you got distracted with other things.
You bought books, maybe some DIY courses probably signed up for a bunch of freebies but never could figure out how to really apply the strategies because all of those lower cost or free things, though sometimes valuable are slow motion drivers rather than true investments that help you grow a lot quicker.
But getting to a place of clarity instead of confusion is actually not very hard.
But continuing to waste time is not serving you in going for what you really want.
With over 20 years in theater performance and public and private education I have helped thousands of people connect to positive and confident mindsets, strategically move closer to their truest desires, enjoy what they are learning and to feel supported in their attempts to grow. I have coached dozens of people on becoming confident in expression and finding their voices.
My Journey
I was a theater person having started my stage and tv career at the age of 5. Over 100 stage productions before the age of 17! Performing arts high school, summer Shakespeare programs, governors school for the arts. I’m a person who is VERY familiar with showbiz and also with rejections. Thousands of auditions, beauty pageants, dance recitals and competitions, voice coaches, commercial coaches I was really, really in it.
2005-2012 I lived in NYC. I attended Marymount Manhattan College with a major in theater. While in school I also worked as an executive assistant to a corporate vice president and then also at a small boutique business for young childrens classes and events a post I held for 6 years. It was there in NYC that I learned a lot of my foundation in public relations and marketing.
I discovered while in NYC a desire to do social good with my passions and my strong voice for advocacy. I began creating programs using theater, art and recreation as therapy for non profits and government affiliated health organizations. This became full time grant writing and also interning at theater companies that did documentary style dramas and theater for social change.
This is me attending the UN Global Compassion Ball in 2011 and I would later would travel abroad with humanitarians and non profit executives I connected with there. It was while traveling that I became aware of various plants and botanicals that began to intrigue me. I decided to relocate somewhere south to have space to garden and to learn gardening for health benefits.
2016 after having settled in for good in Richmond, Virginia I founded an online network for herbalists, farmers and gardeners to better connect locals to healthy food and to natural health alternatives. I also started to make and sell herbal skincare to sell at local farmers markets taking on the brand name Laura’s Botanicals. As of 2022 we still make small batch botanical goods.
Starting in 2017 I began teaching workshops, mentorships and classes in herbalism, natural health education and gardening. I also began a clinical herbalism practice offering 1:1 health consultations.
I set up awesome relationships with partners who carry and sell my products. I loved attending health events but I began thinking about how to also start building out online membership sites, courses and digital products.
In 2018 I invested in my first coach who I learned marketing and sales systems from for online booking and product fulfillment. I also advanced into new skillsets including developing and running my own funnels and ad campaigns. Booking my first $2000 client was a really big moment for me. The sale came in as I was going to sleep and I started to cheer out in happiness. I honestly was shocked by the ease of it!
In 2022 I began being featured quite often as a speaker on podcasts, online education platforms and on industry summits. I started joining several professional networks and I started my own web show.
Relationships became a significant focus in the years post pandemic and I finally traveled back to NYC July 2024 for a business trip to check in with some of my favorite colleagues and to feel the growth that has occurred since my last visit.
I became the Richmond, Virginia chapter leader for The Advance Innovation Society a high-level paid membership community of entrepreneurs. As a leader with my own local business platform, I have brought together health service providers and consultants for peer-to-peer masterminding, platform exchanging and wellness experiences (herbal teas and mocktails anyone?)
The Bio
Laura Baum, founder of Laura's Botanicals, started as a small batch handmade herbal skincare brand shifting into offering services to health service and product-based businesses in 2017 after a demand occurred for Laura to teach them strategies for working with their clients, marketing and branding.
Laura coaches small team led, independent health business practitioners, coaches, consultants, experts and product-based businesses who are ready to learn how to scale their business in a reasonable way.
Laura has the keen understanding of the health service-based start-up since she was a clinical herbalist, still maintaining strong relationships with local health communities and physicians a strong network that nourishes her company.
Laura has taught over 1,000 hours in education for the public since 2016 and has been featured on over a dozen keynote talks and podcasts on statewide, national and international levels. Laura is very comfortable with showing up to talk about her mission and values. This key element is what makes her attractive to clients who need help coming out of their shell, comfort zone and to use their voices to talk about their work.
Laura has been hired to do branding projects for established companies. Everything from branding, public relations and marketing Laura has had a hand in one of those roles.
Laura understands the need for individual approach with clients and this is why she is considered a holistic business coaching practice.
How LB can help you
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